Highly imaginative, communicating a promise, emotion, or offering you want to make.Symbolic and is able to create a certain feeling in the viewer.It often hints at the company’s mission and makes a strong statement.Įxamples: Twitter, Target, Shell, WWF, Apple, Domino’s, Puma, Snapchat, Firefox Also, people have always preferred visuals and images and they help us remember. They count on associations that people will make. They are a popular type of logos because they communicate more about a brand than just a text or abstract shape. The most famous examples are the apple picture of Apple and the bird logo of Twitter. Can work well for big companies with numerous divisions, operating in more than one industryĪ pictorial type of logo is a stylized and simplified image, a picture, which is immediately recognizable.If you can recognize the symbol/icon as a real-life object then you have a pictorial mark. Most often, they are consisting of geometric shapes in different compositions and combinations. In short, it conveys a complicated concept by an interesting shape, form, and icon. The product or service is represented by a symbol or icon – it is both easy to remember and visually pleasing to the eye. The most common use is when the name of the company is too long, and they choose to be represented only by initials.Įxamples: Olympics, Toyota, Nike, Mitsubishi, Pepsi, Chase, Spotify, Mastercard, PlayStationĬompanies prefer to use an abstract type logo to catch the customer’s attention. Now, let’s look at the different types of logo design one by one and discuss their characteristics, suitable use, and provide you with examples:Ī Monogram logo also called a letter mark, is a letter or combination of letters, usually the initials of the company. ![]() We can agree that it appeals, even subconsciously, to the target audience – active people, who like sports, and are constantly in motion. Also, it implies motion, speed, and agility with its curved and dynamic shape. Not in the last place, one of the most important functions is to provoke a certain emotion and analogy in the user.įor example: think of Nike’s swoosh sign (logo) – it is recognized by the majority of people, without the need of explaining that this is the Nike brand. It’s a mark, that can be placed on a variety of products, business cards, and stationery, and help the user identify the business. Contoured word logo and who is it good for?Ī logo can be a picture, text, shape, abstraction, or a combination of them, used to represent a business. Dynamic/Adaptable logo and who is it good for?ĩ. ![]() Combination mark logo and who is it good for?Ĩ. Wordmark/Logotype and who is it good for?Ĥ. ![]() Monogram/Lettermark and who is it good for?Ģ. Here is a quick list to easily access different sections of the article and learn the essentials in minutes… and let’s dive in:ġ. In this article, we explain all types of logos in the world with their names, we provide examples, and we give you some useful tips to decide if they are a good fit for you! But what it actually means? What is a logo? Which are the different types of logos? What type of logo to choose for your business? Which are the pros and cons of each logotype? Consider using a classic typeface with a color twist, or go with a contrasting palette to emphasize the name of your business.Maybe you are on your way to starting your own company and you hear the word “logo” around every corner. A splash of color can be the difference between a forgettable wordmark and one that people remember. ![]() While typeface is key with wordmark logos, colors shouldn’t be overlooked. However, a distinct business name will set you apart from competitors, and a wordmark will help it stick in people’s minds. Logos emphasize why your business is unique, but this can prove harder to do without any imagery to reinforce the message. In other words, long business names can impact the versatile advantage of a wordmark. Once a wordmark gets too lengthy, the design looks cluttered, and it’ll be hard to use your logo on smaller surfaces or screens. If you have a short business name, ideally limited to one word. As you become more well-known, you can consider shortening the wordmark to a monogram logo with the same colors and typeface. Starting with a wordmark allows you to build brand recognition, as your audience will come to associate your business with the fonts and colors of your logo. When just introducing yourself to the world, it’s not a bad idea to just tell it like it is with your logo. We’ll show you why that’s not the case below, but in the meantime, here are a few scenarios in which you should think about using a wordmark to represent your business: Because of the lack of icons or images, many people worry that wordmarks make for boring logos.
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